Knowing how to find direct mail response rate is essential for measuring the success of your direct mail campaign. While you can only...

Direct mail response rates vary widely. According to the DMA's 2018 Response Rate Report, 9% of direct mail response rates came from...

If you're considering starting a direct mail campaign, it's time to start measuring and optimizing it. Although it's impossible to...

Direct mail response rates can vary widely. For example, a postcard can have a response rate of 4.25%, whereas a catalog's response rate...

Direct Mail for banks is a great way for banks to increase their brand recognition. Its personal touch and tangible nature make direct...